2026-11-06

Mauticon London 2026

Frederik went to London for Mauticon. He gave a talk. He also grew a moustache.

November in London. The Mautic community gathered at Sea Containers for their annual world conference. Dropsolid was there as Platinum sponsor. I started wearing a moustache on 1 November. It is Movember. I did it before, back at the VRT with Nico and Trogie. A reminder not to take myself too seriously.

Frederik, Nico and Trogie at the VRT during a previous Movember, three moustaches

Frederik at the Dropsolid booth at Mauticon London 2026, Dropsolid was Platinum sponsor, sporting a Movember moustache

A lot of people who care about open source marketing automation.

I gave a talk. Title: Managing Mautic Without Logging In. The idea: what if Mautic users never had to open the interface? What if AI tools could do it for them? Live demo included.

Frederik presenting his talk Managing Mautic Without Logging In at Mauticon London 2026

The talk covered three things.

1. Mautic via API: Bruce

Dropsolid built Bruce. Bruce is an AI platform on top of Drupal and Mautic. It has KPI-driven agents. It can create forms, segments, emails and campaigns. You talk to it. It does the work. Live demo: speak a brief, get a full Mautic setup.

2. Mautic via MCP

MCP stands for Model Context Protocol. It lets AI assistants talk directly to Mautic. I built a bundle for this: MauticMcpBundle on GitHub.

It works with Mistral, OpenAI and Claude. You open your AI tool of choice. You type. Mautic does things. No browser needed. No clicking around.

Slide from the talk: Don't be like Bob. Bob blindly copy-pastes AI output into marketing systems and emails.

Too many people blindly copy-paste AI output straight into their marketing automation and emails. Please do not do this.

3. AI inside Mautic

Mautic itself is getting smarter. AI reports. AI segments. AI emails. And MAIK: the Mautic AI Konsole. Unofficial. Brings convenience to Mautic v4. See also: Mautic AI plugins: open source.

Best talk of the day

Joey gave a talk called "Can you Mautic a country?" Mindblowing.

Dropsolid wins award

Dropsolid received the runner-up award for Partner of the Year. Thanks to Anderson.

Dropsolid runner-up Partner of the Year award at Mauticon London 2026

The food

The catering was excellent. The caramel cookies were borderline unreasonable.

The sprint

5 November was the community sprint. I could only make it for half a day.

Mautic and the enterprise question

Joey and I put together a list of enterprise marketing automation features and brought it to the team. The team will decide if and how those get into core.

But after a POC for a large client, I already knew the answer. Mautic will not be ready for really big enterprises in the coming years. As a Belgian, I know what a compromis is: the worst of both worlds.

So now I am thinking somewhere else entirely. An open enterprise marketing automation system. Ecosystem model, like Odoo. Financially viable. Open so anyone can use it.

If that sounds interesting: hit me up.

Good conference. Good city. Good moustache.

Written with assistance from Dobbie, Frederik's AI assistant.